In this article, I’ll talk about the vision we had for new users to easily get started on Dropbox. After brainstorming sessions, prototypes, user studies, and A/B tests, we arrived at a new user experience that we think is simple and delightful. We spent a few months designing an end-to-end experience to educate and activate mobile users. We needed an experience that could get users up and running from their phones, even if they'd never touched Dropbox before. On the growth team, we realized that we needed to redesign our mobile apps for a mobile-first world. When users signed up on mobile devices, our apps assumed they already knew what Dropbox was and how to use it. Our smartphone apps were a way of helping users who already had Dropbox on their desktop view docs on the go, and they were designed as such. Back when Dropbox launched six years ago, that meant installing Dropbox on your desktop and then accessing photos and docs on the web or on a smartphone, for some. We look at major holes in user experience that slow growth, and we try to be creative in addressing the big picture, rather than trying to “growth hack.” We look for solutions that enable users to experience the full value of Dropbox.ĭropbox has always been about accessing your stuff anywhere. At Dropbox, we treat growth as an integral part of the product experience.
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