The scandal over Facebook and Cambridge Analytica has only deepened distrust of services that stay free to us by sharing our personal details with advertisers. Our disgruntlement with ads - how they slow down and by clutter web pages, use up phone batteries and network data, and infringe our privacy - has led millions of us to install ad-blocking software. It's a limited but interesting change for an online industry struggling with problems with online advertising. "As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences," said Daniel Bernard, a senior vice president at Barron's, in a statement. Two years ago, newspapers including The New York Times, Washington Post and Wall Street Journal - the latter published by Dow Jones Media Group parent company Dow Jones - called Brave's ad blocking "illegal." Now, though, Dow Jones Media Group is offering a limited number of people who download Brave two years of free access to its website or to a premium MarketWatch newsletter. Maybe newspapers don't hate the ad-blocking Brave browser after all, judging by a partnership the startup announced Wednesday with publisher Dow Jones Media Group.
0 kommentar(er)
